Do Not Vote Tactically

Conventional wisdom is that within a first past the post voting system, one should vote for the candidate from the two most popular available that one dislikes the least.

This is obviously an undesirable property for an electoral system, but it is also an incorrect one.

The most effective political party in modern history won only a single seat in parliament. UKIP, despite not winning seats, succeeded in dragging us out of the EU, a position that was considered fringe not too long ago.

All of this happened because enough people "wasted their vote" that the Convervative party felt forced to adopt UKIP policies in order to win back those voters. This is the fundamental principle on which FPTP voting should operate.

Polling shows a majority of people in the UK want a third party to vote for, but in truth, under our current electoral system, the only way to achieve that is to force one of the larger parties to adopt policies which align with your desires from a third party. In doing this, voting for a smaller party is the most effective way you can spend your vote.